Lesi inkathi yokwethulwa kwemikhiqizo emisha engapheli.
Njengemoto eyinhloko yobunikazi bomkhiqizo, cishe yonke inkampani ifisa amaphakheji amasha, anobuhlakani ukuze amele uhlobo lwayo.
Phakathi kokuncintisana okushubile, ukupakishwa okuvelele kuhlanganisa ukuqala kokungesabi komkhiqizo omusha, kuyilapho kuvusa kalula ukulangazelela nokuzwakala kwabathengi.
Ngakho-ke kufanele ithuthukiswe kanjani imikhiqizo emisha ukuze igweme "ukuphuma"?
Okokuqala, gwema amasu futhi uqinisekise ukuthi kukhona okukhona.Ukupakisha kufanele kuxhumane namanani ebhrendi anengqondo ngokujaha amathrendi esikhashana.Misa isiphakamiso esiqinile sokuma kanye nenani.
Okulandelayo, bhalansisa ukujwayelana nezinto ezintsha. Gcoba ukupakishwa okusha kwefa lomkhiqizo ngenkathi ujova isitayela esisha.Hlanganisa izinkomba zakudala nezamanje ukuze uzizwe u-nostalgic kanye nesimanjemanje.
Ukwengeza, thuthukisa ukusebenza.Cabangela ukuphatheka, ukusabalalisa, nokuba khona kweshalofu.Ukupakishwa kufanele kubonise ngempumelelo futhi kulethe umuzwa womkhiqizo.
Ekugcineni, hlola kakhulu nabathengi.Thola ukuqonda mayelana nemibono, izimo zokusebenzisa, namaphuzu obuhlungu.Ngokuphindaphindiwe yenza ngcono imiklamo ngokusekelwe kumpendulo.
Ngokuthuthuka kwamasu okusekelwe ekuqondeni abathengi, ukupakishwa okunomthelela kukhuphuka ngaphezu kwe-hype edlulayo.Imikhiqizo ehambisana ngokweqiniso kuzo zonke izizukulwane imelana nesikhathi.Nakuba amagagasi ezinto ezintsha esanda, ukufakwa kwe-stellar branding kusamile.
Isikhathi sokuthumela: Aug-16-2023